For this reason, in 2022 we decided to support together with WOWnature some important projects: Alta Badia Adüm and Huong Son.

In the territory of our valley we protect the Alta Badia Adüm food forest. The reforestation and protection project involves planting native species such as blueberry, alchemilla, nettle, stone pine, raspberry, alpine rhubarb, and many others with the goal of achieving the highest possible biodiversity rate, while also protecting trees affected by the 2018 storm Vaia.

In Vietnam, on the other hand, in the remote province of Huong Son, we have joined the protection project that takes the form of supporting local communities living in balance with the forest by planting new trees and plants for sustainable production, developing the market for wild forest products including bamboo, rattan, and numerous medicinal plants. As a family and as a company, we want through these gestures to make our contribution to revitalize the planet’s forests for future generations.

For 2023, we have decided to continue supporting Vietnamese forests and also dedicate ourselves to the forests of Val di Fiemme, which are still suffering from the damage caused by Vaia. Our commitment to nature does not stop!